Studio Parasto Backman
Bergsundsgatan 12
117 37 Stockholm
+46 709 371 888



Studio Parasto Backman is a design practice established by Parasto Backman in 2010. We specialize in printed matters, visual identities and visual storytelling – collaborating with clients of all sizes and industries. We maintain an intentionally diverse practice which we believe is important for the diversity of expressions. Selected clients include art galleries, theaters, publishers, museums, fashion brands, film production companies, NGO’s etc. Beyond commissioned project we do self initiated projects and artistic research such as the ongoing project Zaban.

Our work has been featured extensively in magazines, online media, podcasts and books, including AIGA Eye On Design, Hall of Femmes, It’s Nice That, People of Print, Cap & Design, Kobra/Swedish television, Form Magazine for Nordic Architecture and Design, New York Magazine, Tecknaren, Bon Magazine, Rodeo Magazine, Dagens Nyheter, Swedish radio, Konstnären, Graphic Design podcast, Incitament etc.

Parasto Backman has been honored with the prestigious Berling Price (Berlingpriset), Swedish Book Award (Svensk bokkonst), Design S, Kolla!, AIAPA Women in Design Award (AWDA) and more. She is a renowned voice in public talks on visual communication, among them Typographics, Doberman, Zound Industries, FHNW Academy of Art and Design, HDK–Valand, Stockholms University of the Arts, Berghs School of Communication, Beckmans College of Design, Södertörns högskola etc.

Alongside the studio practice Parasto also teaches as Senior Lecturer at the Master Program in Visual Communication at Konstfack University College of Arts, Craft & Design. She is also a member of the board at Konstnärsnämnden (The Swedish Art Grants Committee), Salam Cineam (film festival) and in January 2023 she was elected to the board of Type Directors Club. In 2023, she stepped down as board member of Stockholms Kvinnohistoriska Museum (Women’s History Museum).


Type Directors Club
People of Print
AIGA – Eye on design
Hall of femmes
Grafisk Design Podcast (swedish)
Creative News
Incitament Podcast (swedish)


  • Berlingpriset/Berling Price
  • Svensk Bokkonst/Swedish Book Award
  • Design S
  • Kolla!
  • AIAP Women in Design Award, AWDA
  • AIGA Eye On Design
  • Hall of Femmes
  • It’s Nice That
  • Grafisk design podcast
  • Incitament
  • Bildningspodden
  • Kobra, Swedish television
  • Cap & Design
  • Women of Graphic Design
  • Expo
  • Tecknaren
  • Contemporary Collected (Tokyo), Svensk form
  • Trendlist
  • Bon Magazine
  • Form Magazine for Nordic Architecture and Design
  • Göteborgs Internationella Film Festival
  • Tempo Documentary Festival
  • City Magazine
  • Dagens Nyheter
  • P3 Populär, Swedish radio
  • Rodeo Magazine
  • Plaza Deco
  • Golden Egg diploma, Design category
  • Svensk Bokkonst (Swedish Book Art)
  • Ung 06/07, Svensk Form
  • Headmaster’s scholarship, Tom Hedqvist (Beckman’s College of Design)
  • Biblis award for the best book cover
  • Affischprojektet, Swedish Screen Printing Association