Let a Hundred Flowers Bloom

Visual identity for the exhibition Låt hundra blommor blomma / Let a Hundred Flowers Bloom at Röhsska Museum. We have delved into Elsa Pärs-Berglund’s (1920–2005) artistry/archival material and interpreted her textile works.

The bespoke tyeface used in the title and some of the flowers are created based on a modular system inspired by Pärs-Berglsund’s archive material. The remaining flowers are created from a Persian miniature art tradition. We also wanted to break the white scenographic cube shape by using an organic wave shape taken from one of Pärs-Berglund’s textiles.

Elsa Pärs-Berglunds was deeply involved in the big issues of her time and she portrayed political events, global injustices, environmental issues and the Swedish labor movement.

In several of the works in the exhibition, the flower figures as a political symbol of justice and resistance – both in the form of the red rose of the labor movement and the flower as a symbol of environmental law. But the exhibition also reflects on Pärs-Berglund’s political contemporaries, and the idealizing personality cult of socialism and communism.

The exhibition also shows works by Shabnam Faraee and Josefine Gäfvert – plus installations by Marcia Harvey.

(Photo Kristin Lidell, Röhsska)